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SOME OF OUR PRODUCTS & SERVICES |
Chart Marketing, Inc. (CMI)
OUR PROCESS
Each of our products and services has been uniquely built to provide solutions to businesses for the needs they have in the marketing of their products and services. With each, we provide one or more benefits that will satisfy that need, that they cannot find elsewhere; and if they should be able to do so, they cannot find it at our low of or cost-efficient of a price.
We define marketing as the process of conditioning people to need what you want to sell them. There are four, and only four, “Children” that perform this process.
The first “child” is named “ADVERTISING.” Advertising is the process of making an attempt to change, align, re-align, direct or re-direct perception of a product, service or concept.
The second “child” is named “PROMOTION.” Promotion is the process of creating sampling in order to develop long-term users of a product, service or concept.
The third “child” is named “MERCHANDISING.” Merchandising is the process of positioning a product, service or concept in such a way so as to give it the greatest opportunity for sale.
Lastly, the fourth “child” is named “PUBLIC RELATIONS.” Public Relations is the process of inducing the public to have goodwill towards a person, firm, institution, product, service or concept through information and education.
Most often, a marketing campaign will include the use of only one “child” of marketing. Sometimes we can use more. One thing is certain…the more that can be used effectively…without confusing the target…the better.
We define marketing as the process of conditioning people to need what you want to sell them. There are four, and only four, “Children” that perform this process.
The first “child” is named “ADVERTISING.” Advertising is the process of making an attempt to change, align, re-align, direct or re-direct perception of a product, service or concept.
The second “child” is named “PROMOTION.” Promotion is the process of creating sampling in order to develop long-term users of a product, service or concept.
The third “child” is named “MERCHANDISING.” Merchandising is the process of positioning a product, service or concept in such a way so as to give it the greatest opportunity for sale.
Lastly, the fourth “child” is named “PUBLIC RELATIONS.” Public Relations is the process of inducing the public to have goodwill towards a person, firm, institution, product, service or concept through information and education.
Most often, a marketing campaign will include the use of only one “child” of marketing. Sometimes we can use more. One thing is certain…the more that can be used effectively…without confusing the target…the better.