Why An Advertising Agency...Why CMI?
You Get Your Time Back - When a media rep calls, ask them to call us. We listen to each of them and their ideas, then present them to you at our regularly scheduled meetings. The merits of each idea are discussed. Decisions are made and implemented at these regular meetings. You reclaim at least 35% of your time. If time really is “money” to you, this can be most valuable, particularly when you understand the rest of the benefits..
Consistency of Messaging - The average daily “impression load” is tough enough to compete against without diluting things with multiple messages. With CMI controlling distribution of the messaging, the target will always get the same message from you, regardless of the media he or she is consuming at the time. You end up reaching proper frequency levels much more quickly and achieving much greater cost efficiency.
Marketing Strategy - CMI's strategies are based upon the strategies advanced by two of the most noted marketers of our time, Jack Trout and Al Ries. Marketing in the 21st century is like warfare. We treat it as such. CMI is the only agency in Kansas with people who have tutored under Trout and Ries.
Media Buying Efficiency - CMI does not back away from negotiating the very best price, including value-added promotion, that can significantly increase the overall effectiveness of your marketing efforts. CMI's years of media and media ownership experience makes us uniquely qualified in this area.
Graphics and Creative - CMI's creative design professionals are as skilled as, if not more so, than any other “house” at creating compelling audio and visual images that “cut through” the impression clutter. Results are the goal. The message is everything!
Our Price – Most advertising agencies charge a monthly retainer to their clients. Then, they credit 15% of what you spend against that retainer. For example, if they charge you $5,000/month, and you spend $20,000/month in media advertising, you would still owe $2,000 on the retainer (15% of $20,000 = $3,000, credited to the $5,000 monthly retainer, leaves you still owing $2,000 more than your media advertising). Our people are already working in and on our many products and services
We do not charge a monthly retainer.